A SCOOP OF PURE FASHION

Sunday 10th February I ventured out in to the brash elements braced of the cold,
to visit PURE London. A very large exhibition show space at London’s Kensington Olympia consisting of and showcasing many fashion brands from around the world, highlighting what they have to offer for the autumn season of 2019. Outside of the well known London Fashion Week, this is one of the largest events of its kind in Europe and certainly within the UK.
There are catwalk shows, talks with iconic designers or brand leaders of the fashion industry, talks from trend forecast leaders, a sea of buyers, both domestic and international, stylists such as my self networking and scouting potential work for the future and so much more.

I’d not been to this event for various reasons. One of its plusses special to me, is the amazing Harper Silin, my collaborative muse and super stylish Chinese friend,
I first discovered at PURE, where she was more cuter and even more tiny than she is today, if you can believe such a thing.

I met some cool people there this time around. two very lovely women struck up a conversation with me, a Design Director Shery Lau and Merchandising Manager Jannet Lau, from a Chinese brand called Syra J. I like several items from their exhibited collection pieces. Some possible future planning there.

Another cool brand I liked and was introduced to, was a manufacturer of bespoke menswear called Mochee, specialising in jackets and waistcoats. These were beautifully cut and designed items of style. I was most impressed with the quality, not just of the aesthetic look, but also that of the quality of the lush fabric used.

Running in conduction with PURE time wise only, but not directly connected other than in type, was another event called SCOOP, which officially collaborated with the V&A museum. This event showcased its fashion exhibitors in the beautiful setting of the Saatchi Gallery just off super posh Sloan Street. There I learned something new and amazing about McQueen. Not the master, the late Lee Alexander, who sadly took is life 9 years ago to this day. Well actually, kind of. I learned of the existence of his nephew
Gary McQueen, who has taken up the mantle of creative fashion design, just like his uncle Lee, with much similarity I might add. I will be learning much more, and advice all to watch and research more about this new name too. Another cool brand, character and style maiden, was Creative Director Bibi Ahmed of Moyo by Bibi. Loved her style.

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