A SCOOP OF FASHION KINDNESS

The much anticipated SCOOP International Fashion event for AW 2020, took place at London’s Old Billingsgate Market building in the heart of the city on Feb 9th – 11th.

The event showcases international designer brands from near and far, with a variety products from, luxury footwear, bags and other accessories, even perfumes as well as exciting clothing, encompassing more than 180 designer brands.

Due to my poor health, I was not able to fully enjoy and bring to you an in depth round up of the first day’s proceedings, but I do hope this account will do enough to interest you, and hopefully seek out your own journey either to the event itself, or to investigate not only the designers and brands I’ve featured, but many others that peak your own interest.

At the top of my list of interesting brands, are the lovely folks from Syra J.
A Hong Kong based fashion brand with some pretty cool and exciting designs.
Their collection pieces very much reflect the energy and passion of its creative director.
lots of deep, vivid colours, but with a fun, bright and playful feel. Spend a minute in her presence and you’ll understand that “where’s the party at? I wanna dance” feel she infuses into her designs.

Next I spotted a beaming smile against a sea of very exciting and pretty shoes.
Naturally I was drawn to both her and to them. Both smile and very desirable objects surrounding her, belonged to a lovely UK based luxury footwear brand, who’s creative director and owner is Mary Ching.
A Chinese woman and pretty shoes. Surly life doesn’t get any better, does it?

There wear other footwear designers there. The folks from United Nude put in a good appearance, with their cool, edgy architecturally influenced deigns.
Remember that insane Zaha Hadid collaboration they did a few years back? Sadly it didn’t make an appearance this time. At just under £4K a pair, I would say their excitement is a touch dialled down these days, but is very much present.

There was a brand there that made quite beautiful women’s brogues and chelsea boots.
Its owner declined to allow a skilled fashion based photo journalist, attending in capacity of press, to shoot a single frame, opting to wand to send me safely shot press pack images, after viewing my artistically shot instagram images.
I have a very high end luxury brand editorial upcoming to style and shoot, and have the need for brogues to very much feature. I will not be contacting this non mentioned guy and his brand.

I bumped into this very quiet unassuming Italian woman from Umbria. She made this very exciting and highly desirable item of knitwear you see her wearing, and that I so want to have.
Her brand is Barna and it specialises in Cashmere knitwear, like the blue one I’m still coveting by the way. Isn’t its neckline exciting, as is the particular shade of colour blue?

Another brand I can bring to you is Patricia Forgeal of Amuse Paris. A very stylish and lovely French woman, who told me about her brand and designs, where were very exciting. Very much the flavour of visually strong editorials. French style at its best.

I met the lovely Moira Niu of fashion PR brand Crescent Fashion.
She was chatty and passionate about her brand, and what it stood for.
I liked her enthusiasm.

I want to thank the organisers at SCOOP for your help and assistance. I was in poor health, off an operating table days earlier, and almost put myself back on one. Because of my poor health, I required specific assistance from security staff, direct access to toilets, emergency help if needed. I received all of this, even if I did end up back in hospital within minutes of leaving. See you all at the next big SCOOP.

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